Trade show exhibitor guide
Trade Show Giveaways for Exhibitor Booths
Decide what the visitor should take away from a conversation with your team. The giveaway can help them use a demo, remember a specific point or find their way back to a resource after the show.
Assign each giveaway to a booth interaction.
Fit the giveaway to the work happening at the booth.
Start with what visitors need to do at the booth. Give staff a distinct handoff for quick traffic, hands-on demos and scheduled conversations.
Quick conversations
A slim notebook or cable wrap can fit into an existing tote. Keep the line moving by giving staff one recognizable version to reach for and a clear replenishment point.
Product demonstrations
Pair one object with a card that points to the resource shown during the demo. Test the printed destination and the backup written URL before artwork approval.
Scheduled meetings
Prepare a small separate batch if there is a reason to recognize the meeting or carry a specific conversation forward. Keep it behind the counter so it does not complicate general distribution.
Three kits for three booth interactions.
The whole booth does not need one giveaway. Assign each kit to a specific interaction so your staff can recognize, replenish and hand it out at the right time.
Quick booth visit
Pocket notebook, short pen, fold-flat tote and badge holder
The notebook and pen let a visitor capture a detail while it is fresh. The tote carries the notebook and other show material, and the badge holder keeps the credential accessible. A simple sleeve keeps the distribution step quick.
Hands-on demo
Folding phone stand, cable strap, screen cloth and zip tech organizer
The stand keeps a phone in view during the demo, the strap tidies its cable and the cloth clears the screen. The organizer gives all three a home after the session.
Scheduled meeting follow-up
Meeting folio, metal pen, insulated bottle and cable pouch
The folio and pen give the meeting notes a place to stay. The bottle and pouch support the rest of a long show day. Hold this fitted carton for the scheduled handoff and put the follow-up note inside.
Confirm the handoff.
Check the organizer’s exhibitor manual for booth and delivery rules. A giveaway cannot guarantee a qualified lead. Keep opt-in or lead capture separate from the physical handoff.
What to confirm
- Booth interactions and the item assigned to each
- Counter space, reserve storage and replenishment owner
- Printed destination, carton labels and event receiving instructions
Choose a giveaway your booth team can hand out easily.
Tell us about your visitors, the booth interaction and what should happen after they leave.