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Start a Project Brief

Give us the inputs needed to plan the project responsibly.

Use this route when the product direction, quantity, budget, timing or delivery plan is already partly defined. Separate firm requirements from open choices so feasibility can be reviewed without treating guesses as commitments.

Still deciding what the merchandise should be?

The Curated Shortlist starts from the audience and purpose before a product route has been selected.

Build the working brief.

Three short sections organize what is fixed, estimated and still open. “Not sure yet” is a valid answer where the project remains flexible.

Who is involved, and what should happen?Begin with the business setting and the people who will receive the merchandise.
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A useful brief is a decision map

Clarity matters more than completeness.

The brief should distinguish evidence from assumptions. That separation lets product, branding, packaging and delivery questions be checked in the right order.

01

Fixed requirements

Dates, destination rules, budget ceilings, brand policies or approvals that the project must respect.

02

Working estimates

Quantities, recipient groups and product preferences that are useful for planning but may still move.

03

Open decisions

Materials, decoration, packaging or proof choices that need feasibility evidence before selection.

04

Excluded routes

Products, finishes, materials or delivery methods that should be removed from consideration early.

What the first review examines

The brief is checked as one connected project.

A promising object can still fail when decoration, packing, timing or delivery are evaluated too late. The first review looks for those dependencies before the route is treated as production-ready.

01

Commercial fit

Audience, objective, quantities and budget establish which directions deserve validation.

02

Physical feasibility

Materials, construction, decoration area and packaging determine what can credibly be made.

03

Approval evidence

Artwork, samples, testing or client policies define what proof is needed before release.

04

Arrival route

Pack-out, destinations and must-arrive timing reveal the operational path that must be confirmed.

What submission does—and does not—mean

A brief begins review. It does not create a production commitment.

The form gives MerchWorthy enough structure to ask better questions. Commercial and production terms become reliable only after the relevant details and evidence have been checked.

01
Direction before quotation

A final quote follows a confirmed product, specification, decoration, packaging and delivery scope.

02
Evidence before approval

Artwork, samples or testing are selected according to the risk and the buyer’s requirements.

03
Validation before timing

MOQ, lead time and arrival planning remain project-specific until supplier and logistics checks are complete.

Before you submit

Project brief FAQ.

These answers explain how detailed the brief should be and what the first review can establish.

Do all project details need to be final before I submit?
No. Separate what has been decided from what remains flexible. Unknowns can be marked as such, while fixed dates, quantities, policies or delivery requirements should be identified clearly.
Is submitting the brief a request for a final quote?
It begins a feasibility and scope review. Final pricing depends on the confirmed product, materials, decoration, packaging, quantity, testing, timing and delivery route.
Can I send artwork, specifications or reference files?
Yes. Submit the written brief first, then reply to the prepared email with the relevant artwork, specifications, presentations or reference files attached.
What if I have several product versions or recipient groups?
List the estimated quantity and differences for each version or group. MerchWorthy will identify where the project can share components and where separate validation is required.
What happens after the brief is reviewed?
The response will identify missing decisions, feasibility questions and the evidence needed next. Product checks, artwork, samples or delivery planning follow only after the appropriate route is agreed.
What if I am still choosing the merchandise direction?
Use the Curated Shortlist path when the audience or business objective is clear but the product family is still open. That route narrows the possibilities before a detailed project brief is needed.

Return to the brief when the missing facts are ready.

The three sections keep the information organized, whether the project begins with a reference product, an existing specification or a delivery date that cannot move.

Open the Project Brief