Fixed requirements
Dates, destination rules, budget ceilings, brand policies or approvals that the project must respect.
Use this route when the product direction, quantity, budget, timing or delivery plan is already partly defined. Separate firm requirements from open choices so feasibility can be reviewed without treating guesses as commitments.
The Curated Shortlist starts from the audience and purpose before a product route has been selected.
The brief should distinguish evidence from assumptions. That separation lets product, branding, packaging and delivery questions be checked in the right order.
Dates, destination rules, budget ceilings, brand policies or approvals that the project must respect.
Quantities, recipient groups and product preferences that are useful for planning but may still move.
Materials, decoration, packaging or proof choices that need feasibility evidence before selection.
Products, finishes, materials or delivery methods that should be removed from consideration early.
A promising object can still fail when decoration, packing, timing or delivery are evaluated too late. The first review looks for those dependencies before the route is treated as production-ready.
Audience, objective, quantities and budget establish which directions deserve validation.
Materials, construction, decoration area and packaging determine what can credibly be made.
Artwork, samples, testing or client policies define what proof is needed before release.
Pack-out, destinations and must-arrive timing reveal the operational path that must be confirmed.
The form gives MerchWorthy enough structure to ask better questions. Commercial and production terms become reliable only after the relevant details and evidence have been checked.
A final quote follows a confirmed product, specification, decoration, packaging and delivery scope.
Artwork, samples or testing are selected according to the risk and the buyer’s requirements.
MOQ, lead time and arrival planning remain project-specific until supplier and logistics checks are complete.
These answers explain how detailed the brief should be and what the first review can establish.
The three sections keep the information organized, whether the project begins with a reference product, an existing specification or a delivery date that cannot move.